Blog Post 7: Leads!
“More than 900 San Francisco schoolteachers, administrators and other staff members — nearly twice that of last year — are in line to receive layoff notices in the next few weeks as district officials prepare to cover a worst-case budget scenario next year.”
This lead answers the who, the what, and the how; in that order, and even compares it to last years similar issue.
“Nothing says punk rock like trombones, whistles, ukuleles and accordions. Just ask Polkacide, the San Francisco hard-core polka band that formed in 1985 to play one gig in front of a deaf audience.”
This lead uses observation, with a kind of cliche to make the reader interested. It makes an uncommon statement to make the reader want to find out more.
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